No, I’m not talking about Christmas. Rather, the most wonderful time of the year, despite what you or your staff believes, could be the weeks leading up to, during, and after, your on-air fundraiser.
I understand that at best many people consider fundraising as a necessary evil, and at worst, simply evil.
If you’re a leader, your team likely takes their cue on this from you. Most people find asking for money or help uncomfortable, and radio personalities are no different. Yet, it’s this perspective that robs us, and the listeners, of something truly special.
Do not conform to the pattern of this world, but be transformed by the renewing of your mind. Then you will be able to test and approve what God’s will is – His good, pleasing and perfect will. (Romans 12:2)
Are you willing to change your thinking on this?
- Vision is exciting!
During fundraising season, you get the opportunity to prominently reinforce God’s vision for the ministry with your staff, and empower them to carry the message to the audience. This should get people excited. Realize the opportunity such a privilege affords you, and start sharing.
- Sharing the stories of what God has done – through your stations – is exciting!
When done properly, an on-air fundraiser uses massive time of sharing phone calls, letters and emails from real people, impacted in a real way, by a real God, who really loves them and really wants to reach others. It’s inspirational.
- Involving others in the process is exciting!
Companies spend billions (collectively) trying to find ways to convince their customers to engage at a deeper level. During a fundraiser, you have passionate fans voluntarily going deeper. Community-focused, Christian radio is a movement. Embrace it.
- Money is exciting!
Do I really need to explain this? Your staff wants the tools to do their jobs better. You need to pay for it. Your staff needs affirmation just like anyone else. There’s nothing quite like hitting a fundraising goal to give them a much needed vote of confidence and appreciation for their hard work.
Of course, money isn’t the reason we do this, but it’s the resource needed to achieve the true blessing of effectively fulfilling the calling on your lives. Seeing the provision of God is amazing.
If you’re up to the challenge, as a leader – considering the joy and opportunity that fundraising has to offer – set a different tone for those around you.
Passion, enthusiasm, and excitement are infectious. Your staff will notice and your audience will too.
Merry Christmas and Happy Fundraising!