Growth in Rate of Giving Slows, Report Finds

Charitable Donations Grew Fourth Year in a Row, Though at Slower Rate Than Previous Years, Blackbaud Annual Study Reveals


Giving grew 1.6 percent last year, compared with 2.1 percent in 2014 and 4.9 percent in 2013, according to the report by the fundraising software company Blackbaud.

Part of the reason for the slowdown may be that giving is stabilizing after the big gains that followed the Great Recession, said Steve MacLaughlin, director of analytics for the company.

“I just think what we’re seeing is the new normal in fundraising,” he said.

The report includes data for over all giving from 5,379 nonprofit organizations representing $18.2 billion in total fundraising in 2015. Data for online giving came from 3,983 nonprofits that raised $2.2 billion. Online giving grew to 9.2 percent, higher than the 8.9-percent increase in 2014 but lower than the 13.5-percent increase the year before.

Nonprofits received 7.1 percent of their donations online, compared with 6.7 percent in 2014.

Nearly 14 percent of online donations were made using mobile devices in 2015, an increase of 4.5 percentage points over 2014, giving it a new level of importance, he said. “Donors are going to drive and demand mobile as a giving option.”

Download the Blackbaud study report

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