A post from ShareMedia Services strategic partners, Dunham + Company:
As we approach the calendar year-end and charities are making every effort to communicate strategically with their donors, we dipped into the archives at Rick Dunham’s blog to share this ever-important reminder that sharing too much information with donors is often a deterrent to giving:
With the evolution of groups like Charity Navigator, the Better Business Bureau, and others that focus on the ratio of overhead costs to delivery of services, there has been an increased effort by charities to communicate more information about fundraising costs, administrative costs, and other overhead costs to demonstrate they are efficient. This expresses itself in nearly every part of an organization’s fundraising program.
But The Boston Globe’s Leon Neyfakh points to a body of research that shows what ultimately moves people to give… and that serves as a word of caution to us as fundraisers.
Read the full post here.
Dunham+Company is a ShareMedia strategic fundraising partner.
And as always, we’re ready to support you in exceeding your donors’ expectations on and off the air. Just contact us anytime to learn more.