Are you really smarter than your donor?
With the assistance of several contemporary Christian music radio station partners and their listeners, ShareMedia Services conducted a research survey to find out the answer to this question
ShareMedia President Todd Isberner presents the summary of the results from this new on-air fundraising study below.
The purpose of the survey was to learn how listeners rank effectiveness of actual on-air fundraising appeals. Respondents were asked some general questions to qualify their answers and then lead to a series of audio clips that they could rate in terms of their perceived effectiveness.
The answers to these questions (and many more) were revealed…
Did listeners prefer “inspiration” over “incentive” during a pledge drive?
How did they feel about a direct appeal from a station manager?
How much impact does a listener story have on response?
If you’d like to compare your personal perspective next to the surveyed participants or to rate the on-air appeals, here’s how:
Below is a video of the Webinar. It features the expanded presentation of the research and is hosted by Todd Isberner. Prior to viewing, please download the test booklet so you can participate in the Webinar by rating all the on-air fundraising audio clips from the listener survey.
(Playback Tips: Click on the “screen” icon next to the running time to view the Webinar in full-screen mode. Video playback is not compatible with some mobile devices.)